Cinemark and Dallas Cowboys Announce Partnership
DFW-based movie theater chain Cinemark has announced a partnership with the Dallas Cowboys.

Dallas Fort Worth, TX, September 21, 2026 —
Cinemark, a movie theater chain headquartered in the Dallas-Fort Worth (DFW) metropolitan area, has announced a new partnership with the Dallas Cowboys, a professional American football team also based in the DFW region.
Specific details regarding the nature, scope, and duration of this collaboration were not immediately available. The announcement was made without further elaboration on the objectives or intended outcomes of the alliance between the cinema giant and the iconic sports franchise.
As a prominent entity in the entertainment industry, Cinemark operates numerous theaters across the United States and internationally, providing movie-going experiences to a wide audience. The Dallas Cowboys are a widely recognized National Football League (NFL) team with a substantial fan base, particularly within Texas and across the nation.
The strategic alignment of two major DFW-based organizations suggests a potential for joint marketing initiatives, fan engagement activities, or experiential offerings that could leverage the brand recognition and customer bases of both Cinemark and the Dallas Cowboys. However, the exact initiatives planned as part of this partnership remain undisclosed.
Further information concerning the terms and planned activities of the Cinemark and Dallas Cowboys collaboration is expected to be released at a later date.
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