Cornerstone Building Brands, a leading manufacturer of exterior building products in North America, has been recognized as a winner of Sprout Social’s inaugural 2026 Social Intelligence Awards, earning the Precision Impact Award. The awards, organized by the social media management and customer experience platform, honor brands and visionaries who have moved beyond basic monitoring and measuring metrics to uncover deep insights, scale proactive care and drive measurable ROI.

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Cornerstone Building Brands was recognized with Sprout Social's 2026 Precision Impact Award for leveraging social intelligence to drive customer engagement, business insights and measurable results across its portfolio of brands. Photo courtesy: Cornerstone Building Brands

Cornerstone Building Brands was recognized with Sprout Social’s 2026 Precision Impact Award for leveraging social intelligence to drive customer engagement, business insights and measurable results across its portfolio of brands. Photo courtesy: Cornerstone Building Brands

Cornerstone Building Brands was recognized for leveraging social intelligence across its portfolio of brands, transforming social data into actionable insights that help marketing teams optimize performance, better understand customers and support business objectives.

“Rather than asking each business to become experts in social intelligence, we centralized the analysis and delivered customized, automated reports tailored to each brand’s goals and challenges,” said Chelsey Godfrey, Social Media Marketing Specialist at Cornerstone Building Brands. “This approach made insights easier to consume and immediately actionable.”

The award highlighted how this approach worked to raise awareness of Cornerstone Building Brands’ Home for Good project. The Home for Good project was launched in 2016 in partnership with Habitat for Humanity and raises awareness and support for affordable housing through employee engagement and partnerships with country music artist ambassadors. Using Sprout Social analytics, Cornerstone Building Brands’ team was able to note and react to how different content formats for the campaign resonated with different audiences and adjust their efforts accordingly. As a result, campaign impressions grew 122% and engagements rose 75% year over year.

“Sprout Social’s platform has been instrumental in helping us better understand and connect with our customers across all brands,” said Susan Selle, Chief Marketing Officer at Cornerstone Building Brands. “These insights help us create greater impact, from expanding the reach of initiatives like the Home for Good project to making faster, more informed decisions across our portfolio.”

The 2026 Sprout Social Intelligence Awards recognized winners across five categories. Other recognized organizations include City of Hope, Teranet Inc., ETS, and Atlas Copco Group.

About Cornerstone Building Brands

Cornerstone Building Brands is a leading manufacturer of exterior building products for residential and low-rise non-residential buildings in North America. Headquartered in Cary, N.C., we serve residential and commercial customers across the new construction and Repair & Remodel (R&R) markets. Our market-leading portfolio of products spans vinyl windows, vinyl siding, metal roofing, metal wall systems and metal accessories. Cornerstone Building Brands’ broad, multi-channel distribution platform and expansive national footprint includes approximately 19,400 team members at manufacturing, distribution and office locations throughout North America. Corporate stewardship is embedded in our culture and guides our commitment to responsible growth, environmental care and community impact. For more information, visit us at cornerstonebuildingbrands.com.

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