Leading pool franchise introduces a digital experience designed to support early-stage inspiration and connect homeowners with local pool professionals

MACON, Ga., Oct. 13, 2026 /PRNewswire/ — America’s Swimming Pool Co. (ASP), the nation’s leading swimming pool service franchise, today announced the launch of its Pool Design Tool, an interactive digital experience exclusively designed for ASP to better engage homeowners earlier on in their pool installation planning journeys. It is intended to support early-stage inspiration and planning by helping homeowners explore design possibilities and connect with their local ASP franchise location, rather than serving as a final design or estimating platform.

Since launching in late February, the Pool Design Tool has successfully helped drive engagement and generate qualified leads across ASP’s franchise network. Important data points include:

• 322 homeowners across 81 franchise markets have entered a ZIP code inside the tool, resulting in dozens of quote requests.
• 73% of visitors are inside existing ASP service markets, showing alignment between homeowner interest and ASP’s ability to service them.
• The tool has generated quote requests across 19 existing territories nationwide, demonstrating broad interest across the franchise network.

“Many homeowners don’t know where to begin when it comes to pool design and installation, and that’s why America’s Swimming Pool Co. wants to step in and help,” said Jimmie Meece, brand president of America’s Swimming Pool Co. (ASP). “As we head into prime pool construction season, more homeowners are spending time researching major backyard projects before speaking with contractors. We want our Pool Design Tool to be the first step in that journey – giving homeowners an interactive way to explore options while setting the stage for more productive conversations with our local pool experts who can bring those ideas to life.”

Now live on ASP’s website, Pool Design Tool allows homeowners to visualize and design a customizable in-ground pool using detailed 3D renderings before requesting a consultation. Homeowners can experiment with various pool shapes, sizes, finishes, decking styles and popular water features, from spas to infinity edges, to see how different combinations might look. By interacting with these design options, homeowners can gain a clearer understanding of the types of decisions involved in building a pool and are better prepared for the initial consultation.

After completing a design, homeowners are prompted to enter their ZIP code and are instantly connected with their local ASP franchise location to set up a consultation to review the plan and discuss next steps. For consumers, ASP expects the tool to streamline planning, reduce redesign timelines and help homeowners move from inspiration to installation faster. For ASP franchise owners offering pool construction services, Pool Design Tool helps create stronger and more productive customer conversations from the start. Key features include higher-quality leads, earlier customer engagement, improved lead routing and a more efficient sales process, as homeowners arrive at consultations with design ideas already in mind.

Alongside Pool Design Tool, ASP is expanding its digital resources to further support homeowners throughout the pool planning process. These enhancements include new pool installation service pages across local franchise websites, localized construction content highlighting the experience of individual franchise owners, and additional educational resources to help homeowners understand pool design considerations, installation timelines and project requirements. Together with the Pool Design Tool, these upgrades have helped increase online visibility, connect homeowners with local pool professionals earlier in the planning process, and generate more qualified leads across ASP’s markets. As a result, the franchise has nearly doubled its keyword rankings related to pool installation and remodeling over the past year.

Since its inception in 2002, ASP has continued to set a higher standard of performance and stability within the industry, cementing itself as a leading swimming pool service brand with the trust of pool owners nationwide. The company is known for its affordable, reliable and knowledgeable service – including maintenance, inspections, repairs, renovations and construction. For more information or to schedule a service, visit asppoolco.com.

About ASP – America’s Swimming Pool Co.
ASP is the largest swimming pool cleaning, repair, renovation and construction franchise in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers more than 1,500 cities in 25 states across the nation. For more information on ASP’s swimming pool franchise opportunities, click here. For more information on ASP – America’s Swimming Pool Co., visit the website or find us on Facebook @asppoolco.

About Authority Brands
Headquartered in Columbia, Maryland, Authority Brands’ companies include 15 leading home service franchise brands: ASP – America’s Swimming Pool Co., Benjamin Franklin Plumbing, The Cleaning Authority, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky Electric, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, STOP Restoration, and Woofie’s. Together, these brands provide home services through more than 2,700 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology and operational support. See authoritybrands.com for more information.

CONTACT:
Alexis Paul
Tidehouse
954-893-9150
apaul@tidehouseagency.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/americas-swimming-pool-co-launches-interactive-pool-design-tool-to-help-homeowners-begin-the-pool-installation-process-302906271.html

SOURCE America’s Swimming Pool Company