New MMP AI Studio capability: Every week, it reads Shopify or SFCC store, ranks unsold full-price styles, and turns them into store training in minutes.

BOOST shows merchants where the money is sitting at full price this week, and gives their stores the product knowledge to sell it before the discount decision ever comes up.”

— David Harouche, CEO and Founder of Multimedia Plus

NEW YORK, NY, UNITED STATES, October 6, 2026 /EINPresswire.com/ — Multimedia Plus (MMP), creators of the mobile-first frontline platform INCITE®, today announced the launch of BOOST, a new capability in MMP AI Studio designed to help retailers sell more product at full price before it becomes a markdown.

Every week, BOOST reads a brand’s Shopify or Salesforce Commerce Cloud storefront and ranks the full-price styles with the most money still on the floor and the most complete size runs. Merchants pick the styles they want to push, and each can become a short product training video for store teams in minutes, built from the product’s own images and details.

Most tools built for merchants work on the markdown itself: when to discount, and how deep. BOOST works on the step before, giving the people on the sales floor a reason to sell a style at the price it was planned to carry.

Markdowns remain one of the largest controllable costs in fashion retail. By the time a style is marked down, the margin is already gone. BOOST is designed to act while it can still be protected.

The approach builds on results Multimedia Plus has already seen in stores. At one specialty apparel retailer, product knowledge training timed to land with each delivery, rather than after the season, was followed by a drop in markdown rate from 18.1% to 14.9% of sales in a single fiscal year. A two-year Wharton study found that associates who completed three short online training modules increased their sales by about 5%.

“A markdown is the price you pay for lost time. The inventory is bought, the sizes are on the floor, and the selling window is a few weeks long,” said David Harouche, CEO and Founder of Multimedia Plus. “BOOST shows merchants where the money is sitting at full price this week, and gives their stores the product knowledge to sell it before the discount decision ever comes up.”

Key capabilities of BOOST include:

A WEEKLY FULL-PRICE SHORTLIST
BOOST ranks the styles still selling at full price by the value on the floor and the health of the size run, so merchants see where training can still change the outcome. Styles already marked down are left off.

BUILT FOR MERCHANTS
GMMs, DMMs, buyers and category managers can act on the styles they need to move this week, without waiting on a training calendar.

ONE CLICK FROM STYLE TO STORE TRAINING
Each style carries its product images, price and description into MMP AI Studio, where it becomes a short, on-brand product video for associates in minutes.

WORKS WITH SHOPIFY AND SALESFORCE COMMERCE CLOUD
BOOST reads Shopify and Salesforce Commerce Cloud storefronts. Other platforms are available on request.

DELIVERED WHERE ASSOCIATES ALREADY ARE
Finished training can be published to INCITE® or delivered to the retailer’s own learning platform.

“Training that arrives after the season is a report card. Training that arrives with the product is a sales tool,” said Jodi Harouche, President and Chief Creative Officer of Multimedia Plus. “BOOST connects the merchant’s view of the business with what the associate says when a customer picks up the product. That conversation is where full price is won or lost.”

BOOST is part of a broader shift at Multimedia Plus from delivering frontline content to driving frontline results. By linking merchandising signals, AI-powered content creation and store delivery, retailers can put the right product knowledge in front of associates while it can still change how a style sells.

BOOST is available now.

For more information or to schedule a demonstration, visit:
www.multimediaplus.com/boost

About Multimedia Plus
Multimedia Plus (MMP) has been helping leading retailers train, communicate with and engage frontline teams since 1997. Through its flagship platform, INCITE®, MMP enables organizations to deliver training, communications and operational initiatives to frontline employees while providing leadership with real-time visibility into participation, understanding and performance.

MMP AI Studio expands those capabilities with AI-powered content creation, enabling organizations to create branded training video and interactive experiences faster and at scale. With BOOST, Multimedia Plus connects what merchants need to sell with what store teams know, turning full-price product at risk of markdown into training while it can still change the outcome.

Nataly Blumberg
NB Communications
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