Mediaocean’s Prisma, the trusted system of record for global media investment, today announced that Warner Bros. Discovery Advertising (WBD) will integrate with Prisma Direct, expanding the infrastructure connecting agencies and brands directly with premium media companies through automated workflows.

The integration will connect Prisma Direct with WBD’s ad tech system, streamlining how advertisers transact across WBD’s premium, culture-defining portfolio. By connecting buyer and seller workflows more directly, Mediaocean and WBD will reduce the manual processes that have long complicated direct media transactions and create a more efficient foundation for premium advertising at scale.

The announcement builds on WBD’s broader investment and innovation in next-generation ad tech across linear and digital media. Together, WBD and Mediaocean are advancing a more connected ecosystem, launching an initial Prisma Direct connection with Neo, WBD’s proprietary self-service buying platform that launched in 2025. The partnership will go deeper with a more robust connection supporting the full scope of transactions, where technology removes operational friction while preserving the value, flexibility, and transparency of direct buyer and media owner relationships.

“Premium media represent some of the most valuable inventory in advertising, yet buying it still relies on too many manual, fragmented workflows,” said Drew Kane, Chief Product Officer, Prisma. “Prisma Direct is changing that by creating direct, automated connections between the systems agencies already use to manage media and the publishers they want to buy from. Bringing Warner Bros. Discovery into the Prisma Direct ecosystem is another important step toward making this a scalable industry model.”

Launched earlier this year, Prisma Direct connects buyers and sellers through automated integrations spanning ordering, trafficking, campaign analytics, billing, and reconciliation. These direct system-to-system connections help reduce operational costs and complexity while improving speed, accuracy, and transparency.

The addition of WBD further expands the Prisma Direct ecosystem and advances a more scalable model for direct transactions between buyers and premium media companies.

About Prisma

Prisma is the trusted industry platform for advanced, AI-driven media buying, optimization, and execution. As part of Mediaocean, Prisma’s advertising infrastructure connects brands, agencies, media suppliers, data providers, and ad tech partners with an end-to-end SaaS solution for workflow across all channels. Over 100,000 people use the Prisma platform around the world as an independent system of record to operate more efficiently and effectively. Visit go.prisma.mediaocean.com to learn more.

About Mediaocean

Mediaocean is the foundational software and AI partner for omnichannel advertising. With over $200 billion in annualized ad spend running through its platforms and more than 100,000 users worldwide, Mediaocean deploys AI and automation to optimize investments and outcomes. Through innovations such as NIVO AI, Mediaocean is helping marketers turn intelligence into action across the campaign lifecycle. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad tech platform for creative, delivery, measurement, and optimization, and Protected, an integrated solution for ad verification and brand safety. Visit www.mediaocean.com for more information.

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