The pioneering non-alc blue agave spirit expands its zero-proof range ahead of the holidays, bringing authentic taste and ingredients to two of agave’s most beloved cocktails in a ready-to-enjoy format.

NEW YORK, Nov. 10, 2026 /PRNewswire/ — Almave, the pioneering non-alc blue agave spirit co-founded by seven-time Formula One™ World Champion and entrepreneur Lewis Hamilton and Mexico-based Casa Lumbre Spirits is proud to announce the arrival of its signature agave experience in a new accessible format. Launching exclusively at Target beginning November 10, the new non-alc Almave Classic Margarita and Almave Paloma bring two beloved Mexican cocktails beyond proof by combining the authentic character of blue agave with the convenience of ready-to-enjoy serves.

The launch marks an exciting new chapter for Almave as it continues to bring its expertise and innovation to redefine what’s possible in the non-alcoholic category. Building on the success of its premium bottled expressions: Blanco, Ámbar and Humo, the new ready-to-drink cocktails make it easier than ever for drinkers to enjoy a sophisticated, flavorful and authentic cocktail experience without alcohol. Whether hosting friends for the holidays, celebrating, or simply unwinding, Almave offers a sophisticated alternative that doesn’t ask consumers to compromise on taste, quality, or experience.

Over the past three years, Almave has listened closely to drinkers about how, when and why they choose to drink, gaining a deeper understanding of the increasingly nuanced ways people approach alcohol depending on the occasion through its own research. These insights have highlighted how difficult it can be to find great-tasting, authentic non-alc cocktails beyond their favorite bars and restaurants, as they are rarely available at parties and events. With its new ready-to-drink range, Almave brings its commitment to real agave, authentic flavors and sophisticated craftsmanship to today’s social occasions in a more convenient and accessible format.

“We started Almave to give people more choice in what they drink, whatever the moment,” said Lewis Hamilton, Co-Founder of Almave. “It’s about being able to enjoy a great, authentic drink when you decide not to have alcohol, without feeling like you’re compromising on the experience or feeling like you’re missing out. With Almave Classic Margarita and Paloma launching at Target this holiday season, we’re making that choice even easier. I’m really proud of what we’ve created with Iván and the Casa Lumbre team, and excited to bring these new Almave cocktails to even more people.”

At the heart of Almave’s innovation is its commitment to authenticity and craftsmanship. Uniquely, Almave is made using real blue agave harvested from the highlands of Jalisco, Mexico under the direction of Casa Lumbre’s Master Distiller and PhD biochemist Dr. Iván Saldaña. His same dedication to quality serves as the foundation for its new ready-to-drink cocktails:

• Almave Classic Margarita: A refreshing take on the iconic Margarita, combining the distinctive character of blue agave with bright citrus flavors for a balanced, ready-to-enjoy cocktail.
• Almave Paloma: A vibrant interpretation of the classic Paloma, bringing together authentic blue agave character and refreshing grapefruit notes for a crisp, citrus-forward experience.

“Creating Almave was about honoring the extraordinary character of blue agave while challenging what was possible in the non-alc space,” said Dr. Iván Saldaña, Co-Founder of Almave and Casa Lumbre Master Distiller. “With our cocktails, we’ve taken that same commitment to authentic ingredients and translated it into a new experience. The Margarita and Paloma are iconic expressions of Mexican cocktail culture, and it was important to us that these new offerings capture the flavor, complexity, and authenticity that make those drinks so special while making it even more accessible. Now, anyone can grab a can for their social gatherings and stay part of the moment.”

The new Almave Classic Margarita and Almave Paloma are now available exclusively at Target, offered individually in four-packs at $12.99 as well as a six-pack variety offering featuring three cans of each flavor at $17.99.

For more information on the new ready-to-drink expressions, visit www.almave.com or follow @almave on Instagram.

ABOUT ALMAVE
Almave is a pioneering non-alcoholic blue agave spirit made in Jalisco, Mexico, using real blue agave and an innovative distillation process inspired by traditional tequila-making techniques. Founded by seven-time Formula One™ World Champion and entrepreneur Lewis Hamilton in partnership with Casa Lumbre and Master Distiller Dr. Iván Saldaña, Almave combines a shared passion for innovation, authenticity and craftsmanship to take the true essence of agave beyond proof. With a portfolio that includes Almave Ámbar, Blanco and Humo, alongside its ready-to-drink non-alcoholic cocktails, Almave is redefining the premium non-alcoholic experience for a new generation of drinkers.

ABOUT CASA LUMBRE
Born and based in Mexico, Casa Lumbre is a global spirits company that develops, produces and incubates premium, award-winning spirits. Originally known for mezcals, liqueurs and tequilas, Casa Lumbre continues to tap into its global values and perspective to expand beyond Mexican distillates.

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SOURCE Casa Lumbre